HI, I’M ​NADEYA

I help web3 companies create powerful brand ​experiences using storytelling, strategy, and creative ​design. With 7 years experience in design and 4 years in ​finance, I can help take your marketing campaign to ​the next level by developing a strong brand identity and ​using analytics-driven design.

You can reach me at h.nadeya@gmail.com if you have ​any questions, or you can book a time to meet here.

CLIENTS

Page 03

UX/UI

Page 11-12

CAMPAIGNS

Page 04-05

COPYWRITING

Page 13

DESIGNS

Page 06-10

TESTIMONIALS

Page 13-15

clients

My goal is to revolutionize your design strategy that is currently ​failing to capture your target audience and effectively ​communicate your brand identity. I will create engaging and ​brand-aligned designs that will not only captivate your audience ​but also drive community and revenue growth.

CAMPAIGN 1

I founded and directed the creative strategy for Sunü Festival, ​a two-day art, science, and mindfulness festival for 120 Web3 ​and social impact leaders. As the creative director, I ​orchestrated a creative campaign to boost revenue through ​various channels, including sponsorship, digital and print ​marketing, email marketing, and UGC content.

Due to the campaign, Sunü sold out within four weeks. In ​addition, I successfully secured two sponsorship deals within ​one month, bringing in an additional €7,000 in revenue and ​€3,000 in product sponsorship value. As a result, our gross ​profit margin reached an impressive 29.6%, which is 21% higher ​than the average margin for a festival.

CAMPAIGN 2

I spearheaded the experiential campaigns for Zaya DAO, a ​web3 community, and Metalabel, with a focus on launching ​events and dApps centered around mindfulness and well-​being. In my role as a founding member and marketing design ​lead, I led the design, content creation & production for our ​livestreamed events on YouTube, podcast interviews, Twitter ​Spaces, and newsletter marketing.

7,600 event attendees to date

5,000 newsletter subscribers

YouTube: 8.3% CTR

Newsletter: 31.7% Open Rate, 8.3% CTR

PRINT

3D ANIMATIONS

genAI + NFTs

RE-DESIGN

Here is an example of how I revamped two social media ​designs plagued by readability issues and brand guideline ​deviations, aligning them with standards and adding vibrant ​elements for enhanced engagement.

BRANDING

For this project, I created the branding for a wellness ​marketplace that was aiming for a minimalistic design. I ​designed the logo, selected typography, the color palette ​and the overall tone of voice for the website.

BRANDING + UX/ui

UX/UI

In designing the UX/UI for a mindfulness app and ​platform, I prioritized simplicity, accessibility, and ​intuitive navigation. Tagging, mood tracking, and ​curated categories further personalized and ​deepened the user experience.

PR & copywriting

In addition to design, my background in copywriting and ​PR for web3, gaming, and media companies can be a ​great bonus for your company. I support with content ​creation, PR pitching, and writing press releases. See ​articles I have pitched and ghostwritten on top media ​outlets such as GamesBeat and VentureBeat.

see more designS here

TestimonialS

“Nadeya‘s creative eye certainly knows how to bring ​my vision to life. I have used her services multiple ​times and will continue to use her as a referral for all ​those, who truly desire for their website to capture ​theirs companies vision. She was very thorough on ​what were the key areas I would like to highlight on. I ​was even able to express the essence, I was ​desiring to capture with her design.

She’s very understandable and easy to work with. I ​am so grateful that her and I have crossed paths so ​that I can receive her support, that I have with her in ​many ways. I highly recommend her services. She is ​a great communicator, punctual and truly cares ​about what she’s doing. I love working with those ​who show up for my place of passion and purpose. ​She is certainly one of those gems.”

TestimonialS

“It was such a delight working with Nadeya! She was ​able to distill down what I was actually going for, in a ​way that represents me and my practice.The ​website feels like it is an extension of myself ​because of this.

With her exquisite taste and empathy, she really ​helped "birthing" this project and the whole process ​was light, fun and creative!

I highly recommend working with Nadeya if you ​want a professional, reliable designer, who is able to ​see what you are going for and at the same time ​makes it a fun experience!”

TestimonialS

“Us: I want a website that looks like a feminine acid ​trip in-game.

Nadeya: Understood the assignment.

Thank you to Nadeya for turning my vision into a ​reality.”

LET’S ​CONNECT

Phone

Email

City

+49 1786905754

h.nadeya@gmail.com

Berlin, Germany